Sponsor Packages

Sponsorship packages are now available for our second cohort.

Be a part of the next Upstate retreat in Saratoga Springs, September 13-16, 2026.

Our spring 2026 cohort brought together 30 leaders from institutions across the country. VPs, CMOs, and executives who shape how their universities show up in the world. Fall is next, and we're inviting three partners to help make it happen.

Spring 2026 partners: Snap Inc., Squiz, Kanahoma

Presenting Partner

✳︎

Experience Partner

✳︎

Wellness Partner

✳︎

Full Retreat Buy Out

✳︎

Presenting Partner ✳︎ Experience Partner ✳︎ Wellness Partner ✳︎ Full Retreat Buy Out ✳︎

Why Sponsor

You know the traditional conference math. Drop $40K, collect badges, chase ghosts.

Let's Go Upstate is the opposite. Your team sits next to CMOs at dinner, joins panels with VPs, and takes morning walks with the cabinet-level leaders shaping the work you sell into.

Because this retreat is peer-driven and wellness-forward, sponsors show up as hosts, not vendors. That's a role attendees actually welcome and the relationships that come out of it tend to outlast the weekend.

Thirty senior higher ed leaders. Three days in Saratoga Springs. Zero booths.

Every partnership includes full attendee access for your team, including: meals, programming, premium rooms, everything the cohort gets.

You're not the vendor at this retreat. You're the person who made it possible.

Presenting sponsor ($35,000)
$0.00

For the brand ready to anchor the conversation.
Full buyout or two available.

Presenting partnership is the most visible seat at the retreat. and defines the experience. Your brand is in the room from the moment attendees arrive. Your team shapes two sessions the cohort will reference for the rest of the year, and your brand becomes the one attendees associate with the event itself. The follow-up conversations start before anyone leaves Saratoga.

  • Full retreat access for up to three guests (your team, prospects, and clients)

  • Three nights in garden suites and luxury guest rooms ($6,600 value)

  • All meals, wellness programming, and evening experiences

  • One featured session 

  • Logo on signature Upstate swag

  • Custom indoor and outdoor lighting at the hotel in your brand colors

  • Pre-retreat attendee roster and intros

Experience sponsor ($20,000)
$0.00

Own the moments attendees talk about for months.
One available.

Experience partners create the signature moment of the retreat. The pizza class that ended up in everyone's year-end recap. The dinner the group still texts about. These are the stories attendees bring home and the brand association that comes with them.

  • Full retreat access for two team members and one client guest

  • Three nights in luxury guest rooms ($6,600 value)

  • One signature attendee experience, designed with us

  • Host of Monday night small-group dinners

  • Pre-retreat attendee roster and intros

Wellness sponsor ($20,000)
$0.00

The thread that runs through the whole weekend.
One available.

Higher ed leaders arrive at this retreat tired. Wellness partners own the quieter parts of the weekend. The sunrise walk where someone finally says what they've been sitting on at work. The breathwork class that turns into a two-hour conversation. Higher ed leaders leave restored and they remember who made that possible.

  • Full retreat access for two team members and one client guest

  • Three nights in luxury guest rooms ($6,600 value)

  • Up to four wellness activities, co-dseigned with your team

  • Pre-retreat attendee roster and intros

Get in touch

If you're interested in partnering with us, complete the form with a few details about your company. We will get back to you and share our detailed proposal within 48 hours.

Questions first? Email mallorywillsea@gmail.com